Pinterest for Business: My View on Driving Traffic With Pinterest

Are you new to blogging and you’re looking for the best ways to drive free startup traffic to your blog?

Then This new series where I will be discussing how to drive traffic to your blog from Pinterest will answer that question for you.

You might have read a thing or 2 about how Pinterest is one of the biggest sources of referral traffic or how it is more of a search engine than it is a social media.

But do you really know what Pinterest is really about and how to use it? I will do my best to explain all these in this article so stick with me as I take you for this ride.

Pinterest for Business: My View on Driving Traffic With Pinterest

When I started blogging back in 2013, one of the major challenges I encountered was driving traffic to my blog, back then I would make use of twitter, Facebook groups and pages to drive free social traffic. But along the line, these social media started to change their algorithms and make it more difficult to drive free social traffic from them.

This led me to make new research on how to drive traffic to my blog, the first medium i found was Flipboard (I will create a new post to explain how to use Flipboard to drive web traffic).

I had a very good experience driving massive social traffic from Flipboard, and I still make use of Flipboard till today, but the thing is, this traffic just wasn’t enough, I still needed more traffic. This led me to Pinterest.

I mist confess that using pinterest is one of the best ways to drive traffic to your blog. Pinterest is all about links and helping people to discover new ideas. What better way to put your content out there?

What is Pinterest?

As I love to define Pinterest in my own words, Pinterest is primarily a search engine but a little bit of social media injected into its core. Pinterest is currently one of the biggest search engines with over 2 billion searches monthly.

The good thing about Pinterest is that it cuts out all the distractions of a typical social media, you are not here to post how your day went or what’s on your mind. You are here on Pinterest to post ideas, helpful tips and guides to help people find inspiration in doing things.

Let’s say I know how to weave a basket, I can create a blog post on “How to Create a Hamper Basket”. Then publish the link to that blog post on Pinterest to help Pinterest users to find it.

Pinterest is an app that is very image and link heavy. Basically, you must create a pin with an image or a video, no image or video, no pin.

You can actually create a pin without a link, you just post the image or video, but you cannot post a link without an image.

This means that Pinterest goes a long way in cutting out all the distractions and you can spend hours on pinterest just focusing on discovering new ideas and inspiration, instead of interacting directly with other users.

That is not to say that Pinterest doesn’t allow interaction with other users, it is just not as easy to use as on other typical social networks like Facebook and Twitter. On Pinterest you can send Direct Messages too, you can also start a conversation under pins, but the highlight of it is the discovery of ideas and useful/helpful content.

Who can use Pinterest?

There are two types of people that make use of Pinterest;

1: The Publishers (Creators, bloggers, Vloggers, Product sellers etc.)

2: Normal users (Those users that make use of Pinterest to discover ideas)

The publishers are those that bring all the billions of ideas to Pinterest, they have their own websites where they refer other Pinterest users to with the links in their pins. These type of users make use of Pinterest business account which enables so many features for the account, such features that the normal user won’t have access to.

Some of the features are:

1: Verify your site: With this feature, a business account owner can verify their site on pinterest. By doing this, their profile will be attached to any pin on pinterest that carries the site link, be it created by the owner themselves or by a visitor to their site. This also provides a sense of authority for that business age whenever a user visits the page, they have that feeling of confidence that the page is genuine and most likely not spam.

2: Access to Analytics: A business page will have access to Pinterest Analytics, where you can monitor and analyze your page traffic. Know how people are seeing your pins and engaging with it.

The demographics of your audience, their affinities and interests etc. This is entirely useful as it can help you to create more targeted content and drive more traffic from Pinterest to your website.

3: Access to Pinterest Ads: This is a very useful one, as you get your pins to reach a wider well targeted audience with just a little spending.

Pinterest Ads is very useful in getting your pins found very fast, and getting lots of repins and reactions. These engagements (Repins & reactions) will help that pin to rank very fast on Pinterest, thereby leading to more organic reach, engagement and traffic.

4: Access to Rich Pins: This is one of the features that I find most useful on Pinterest. I totally love it because it extracts rich snippets from your blog post, thereby allowing Pinterest users to see more details of the Blog or website content directly on pinterest before clicking through to your website.

 

In addition to the features mentioned above, you will also get access to developer tools like, save buttons, board and profile widgets that you can add to anywhere on your blog or website to display pins and your pinterest profile on your web pages.

All in all, Pinterest is very useful for referral traffic to your websites. I will discuss the usefulness of Pinterest further in my next post. So please make sure to subscribe and follow my blog. There’s so much you will learn from here.

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