One of the biggest challenges for every blogger is driving traffic to their content. You can have the best content that offer the most value and knowledge, but if no one reads it, then the content is just as good as useless.
Getting traffic to your website and getting people to read your content is such a powerful reward for all those hours of research, energy, knowledge and time invested into creating a great blog post.
Many bloggers, most especially the newbie bloggers always face the challenge of driving traffic to their blog, especially when the blog is brand new. No one knows you or the blog, except maybe a few friends and family you might have told that you have started a new blog.
In this article I will guide you on how to drive viral traffic to your blog using Flipboard.
What is Flipboard?
Flipboard is a news aggregation app that currently has over 200 million worldwide user. The applications is used by both publishers and content consumers to curate articles and posts from around the web into what is called magazines.
This idea is quite similar to Pinterest, where ideas are saved to boards to either be consumed later or for other Pinterest users to consume.
One significant difference between Flipboard and Pinterest is that on Pinterest, the user either creates the pin with an image or video, while on Flipboard, only the link is saved from the site to Flipboard. Pinterest itself will pull the featured image from the blog post.
Another difference is the fact that Flipboard is a news app, each post that is saved to Flipboard will after a few days stop receiving traffic surge from the app, because other blog posts would have been added and would have taken over it.
Unlike Pinterest which is actually a combination of social media and search engine. Pinterest can keep sending huge traffic to a blog post, months after it was initially added to Pinterest.
How To Use Flipboard
After downloading the Flipboard app to your smartphone, you will need to create a new account.
Follow the guide below to setup your Flipboard account.
Open the app and Click Get Started
You will be prompted to select a couple of topics you’re interest in. Select a a minimum of 3, but make sure to select the topics that are most related with the niche of your blog.
After selecting those interests, click continue and you will be taken to the signup page where you will either use your email address or Facebook account to signup.
Once you’re in, you should complete your profile, add your AVI and then start to create magazines.
There are 3 types of magazines you can create on Flipboard.
- Smart Magazines: For reading specific sources (Mix Blogs, Twitter feeds, and more).
This type of magazine is very useful to filter content from specific sources. for instance, you might ant to read only about technology and artificial intelligence.
This type of magazine will allow you to add a magazine to your home feed, where only articles under technology and Artificial Intelligence will show up.
- Group Magazines: For sharing in a group
This is a type of magazine that only people you invite will see it, more like a private board on Pinterest.
- Public Magazines: For Collecting & Curating Articles
This is the most important type of magazine that you will need to create, these are the magazine that are popular all around Flipboard and in them you can collect all sorts of articles from around the web.
You will be adding your own articles into these magazines so that your followers and other users on Flipboard can see them.
The incredible thing about Flipboard is that users that are not even following you will be able to see your posts, so even if you don’t have much followers, you will still be able to drive traffic from Flipboard regularly.
Here’s how it works: When you add a new article to Flipboard for the very first time, the Flipboard engine will automatically crawl that article and determine which category that article falls into using major keywords in the article.
Once Flipboard determines the article’s category, it will then add it to category hashtags on the app. A category hashtag can be #Technology, #Marketing, #Finance# Politics, #Donald Trump etc.
All these hashtags have their own followers, which makes it easy for people that are not following you to see your article. That’s not all, other users who have created smart magazines for those categories where your article falls will also be able to see your articles right inside their smart magazine.
The good thing about this category hashtag is that your article can fall under several categories, which increases the chances of your article getting tons of views in a very short time.
How To Build Your Page
There is really no proven strategy to build a Flipboard page, however there are a couple of moves you can take, that ill ensure you get more audience to your page and hopefully a large amount of them will follow and stick around for more.
- Constant Flipping: This is a strategy I always make use of, I have about 35 Magazines on my page, what I do is to make sure I flip lots of articles into each magazine daily. The more flips I do daily, I noticed the more viewers my magazines get. So I just keep on flipping new articles.
- Commenting and Liking Flips: By commenting and liking articles flipped by other users, you actually make your page visible for other users on the app to see and if you are lucky, they will visit your page, follow you and maybe flip a few f your articles to their own magazines.
- Be consistent: stay consistent, most apps love users that spend time on the app, so make sure to stay consistent and use Flipboard responsibly.
How To Add Articles from Your Blog
There are a couple of ways to flip your articles to Flipboard. The first one is to make use of the Official Flipboard “Flip It” browser extension, you can download this extension on your web browser, visit the article you would like to flip and click the flip button on the browser, it ill show you a list of your magazines. click the corresponding magazine and the article will flip immediately.
The second option is to add flip social button to your blog posts, this will allow yourself and your audience to easily flip articles from your page to Flipboard.
The third option is to use the create flip button inside Flipboard itself. You will have to copy the article’s link and paste it into the provided space, choose a magazine and the flip will be made.
If you are really interested in driving lots of traffic to your website, then Flipboard should be high on the list of your traffic sources.
Flipboard sends me up to 500k monthly views, so believe me when I say it, Flipboard is a traffic goldmine.
If you couple it with Pinterest, you would drive huge traffic in short term and long term, so give it a try.
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Are you also going to start using Flipboard in your content marketing strategy? Let me know in the comment section, I will be looking forward to read from you.